Tami Majamallika stories5/3/2023 ![]() A critical problem you solved.Īs a business owner, you go above and beyond to please your customer. Here are four compelling stories your brand can and should tell, on social media, on your blog, and within your advertisements. ![]() After all, it’s your story, and you know it best. In fact, I’d argue that the average layperson is even better at telling his brand’s story than some highly paid ad executive. Simply put, stories help people connect with and remember what they read (or watched, or listened to).īut if you’re not a professional wordsmith, does that mean storytelling is off limits to your brand? In one survey, 92% of consumers said they preferred to internalize the words they read in the form of a story. Numerous studies through the years have proven the effectiveness-and in fact, the necessity-of storytelling in marketing. ![]() I call it a buzzword because it seems like it’s suddenly become trendy to talk about, but the fact is that brands have been practicing storytelling since the very first advertisement made its way into those old fashioned things called newspapers. ![]() Chances are, you’ve probably heard the buzzword “storytelling” in the context of marketing.
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